Robust Online Ordering System

The universal takeout system was designed to automate the services of restaurants of all sizes (from large restaurant chains to SMBs), give it the opportunity to collect orders online, decrease marketing expenses, thus cutting costs and increasing profitability. The solution collects and processes statistics about online orders and generates reports to the Customer. Iflexion developed an integrated website, including a content management system (CMS), e-shop facilities (reused from the legacy website), and an online takeout solution. The takeout system is a unique solution based on Web services: the data from the web form goes straight to the printer in the kitchen of a corresponding restaurant after the online payment is completed. After that clients go to the nearest restaurant and pick up their orders.

The website’s launch increased ROI and greatly improves some critical areas of operational performance:

• Better staff performance. With full automation of the ordering and payment processes delivered by the system, the number of employees needed for takeout orders is significantly reduced. Thus the staff can focus on dine-in guests.
• Minimized risk of mistakes. The application sends takeout orders directly from the customer’s computer to POS software, which guarantees order intake accuracy and eliminates human factor at all stages of the processes.
• Quicker delivery. The system considerably reduces the time spent on order processing. The customer does not have to wait on hold before placing a phone order, queuing to pay the bill or even go inside the restaurant if they are purchasing a curbside takeout. It plays an important role in improving the restaurant’s image, engaging loyal clients and attracting new ones.
• Increased customer flow. The popularity of online takeout in the restaurant business is soaring up, as it saves valuable time. Offering online takeout services brings new customers to the restaurant and puts it a step ahead of the competition. Additionally, with automated services, they cater to more customers simultaneously than before.

The revamped solution is represented by a flexible, portable, and scalable application that met all current needs of Customer’s business and corresponds to target dates and budget requirements. The system’s implementation resulted in a 40% increase of an average payment amount per customer. It was possible due to the built-in functionality, such as suggestive selling, daily specials, promotions, and order history.