Advanced CRM System for an International Glass Manufacturer

Efficient sales, orders, customer information management
Vast personalization features
Enhanced communication of the geographically dispersed staff

Expertise

Web & Enterprise Portals

Business Process Automation

Verticals

Manufacturing

Applying the expertise of corporate systems development, Iflexion assisted the Customer in centralization of sales workflows across the partner network.

Duration

Months

Efforts

Person-months

Context
Solution
System Highlights
Technologies
Results
Customer Voice

Context

Leonardo is a world-known glass manufacturing company based in Germany, producing and distributing stylish glass goods. Leonardo had a vast network of representatives, partners and branches in many countries around the world and required a central point of management of all sales data available for the geographically distributed staff.

Iflexion was chosen as a vendor of this project due to its profound experience in development of web-based applications and transparent software development process that is very convenient for the customer.

Solution

Iflexion developed an efficient tool to assist in communication with customer employees, partners, and company management. It is an Internet-based customer relationship management (CRM) solution, available 24x7 from any part of the world, featuring contacts and time management, e-mail messaging and personalized workspaces.

Business Benefits

The developed application contributed to increasing level of communication in Leonardo company
The system allows efficient solving of every-day communication and information sharing tasks.

Technologies

The solution is developed using the three-tier model (presentation layer, business layer and persistence layer). This approach makes complex solutions less time consuming and much more scalable.

We have chosen J2EE technology as a technological basis of the project. The application was built on a custom created J2EE framework leveraging JSP/Servlets for presentation logic and a set of classes for DB layer and business logic, which are tied together by a single request processor. That made it possible to achieve good system scalability with performance being not affected seriously.

JavaMail was used for all activities related to the e-mailing such as connection to remote POP3/SMTP servers, e-mails fetching and some others.

Results

Our customers were much impressed with Iflexion business analysis efforts. They were just speaking their mind, delivering their business ideas to us and our analysts converted them into software requirements and then description of application’s functionality. Among the other projects that collocate with CRM concept, Leonardo project stands out for a new level of communication. Initially designed as a communication tool it combines all instruments, necessary for a modern-style personalized interaction. Thus, the system contains all the required tools that enable to organize efficient communication and to keep up on company news and events even in business trips.